I LOST THREE Followers—Twitter & Tips to Keep from Going CRAZY

Kristen Lamb's Blog

Twitter is a highly effective social media tool for writers when used properly (which is code for DON’T SPAM US ABOUT YOUR BOOK). There seems to be a lot of concern about numbers of followers, but I want to give some advice:

Ignore the Numbers

There is only one reason we need to care about Twitter numbers. We need to be following enough people in return or Twitter will not allow us to follow more. There is a certain ratio to be maintained and this is just one of many ways that Twitter combats spammers. If I click on someone and they are following 350 people and have 3 followers? That’s a HUGE clue this is a bot.

Yes, I have over 9,300 followers (I had to look it up), but I was also a member of Twitter before anyone knew what the heck it was. I’ve been on Twitter…

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The Dynamic Duo: Facebook and Common Sense (and #Twitter, too)

Confessions of a Young Professional

I know most people have common sense and therefore this post is more than likely irrelevant to whoever is reading it. But because of the few things I have seen on social media lately I figured I should at least offer my opinion on the over-share epidemic that is currently sweeping this great nation’s social media sites. 

During my last few blog posts I have written about the power of social media and how it can help you. However, while I will continue to sing the praises of Twitter and LinkedIn and Blogging etc., I feel as though I should dedicate this blog to things on social media that could hurt you. But first, I want to share my inspiration for this blog.

While browsing Facebook this past Monday, I came across an album of pictures that depicted the following things; empty liquor bottles, drugs, someone seemingly blacked out on…

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This Thing Called #Twitter (and other social media, too)

Confessions of a Young Professional

No, your eyes are not deceiving you; I am posting so soon after my last blog because I am now officially addicted to blogging. In other news, I have also began the process of mastering Twitter

If you have been following/reading my past few posts you know that I have been struggling to get an internship for this upcoming summer. As such I have been motivated to hunker down and send out applications, a mundane process to say the least. That is until I happened upon an application that wanted me to compose an interesting tweet. And I’ve never been the same (just kidding). So in order to increase my chances of getting noticed, not only did I put my tweet in the application, yet I tweeted it directly to the company. And mere hours later, I was retweeted and asked for an interview! Not only was this exciting…

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The 5 W’s of LinkedIn Keywords

The 5 W’s of LinkedIn Keywords

By Donna Van Derveer

blog1Who?

YOU, of course. When others view your LinkedIn profile, a box displaying your profile highlights fills the screen. This is your chance to make a good impression. Therefore, the information in your profile should be complete, current and optimized by using keywords.

What?

A keyword is a tool for scanning large volumes of information quickly to identify specific data to target. Recruiters use these keywords to search for viable job candidates. When a recruiter searches by a certain keyword, LinkedIn analyzes every profile to find that matching word. Therefore, using keywords is an absolute necessity if you want to pop up in search results.

When?

You should start implementing keywords into your social media platform as soon as possible. Include strategic keywords when you first create your LinkedIn profile and update them as your experience and qualifications change. You may also want to search for industry buzz words to include in your descriptions. Make every word count.

Where?

LinkedIn allows you to fill in descriptions in the following sections:

  • Profile headline
  • Experience
  • Personal interests
  • Volunteer Experience & Causes
  • Honors and awards summary
  • Job title
  • Company Name
  • Status Field
  • Summary
  • Specialties
  • Position Description
  • Interests

Make sure, when filling out these sections, to use keyword-rich descriptions to draw relevant search engine traffic. Some fields are more important to use keywords in than others.

For example, the summary section is like your elevator pitch. When you first create your profile, you may want to focus on this section first. Make it a priority to consistently update your summary. For example:

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Another important section on LinkedIn is your headline. This headline appears in multiple places on LinkedIn and is the first item people see when they go to your LinkedIn profile. Until you change it, your headline will appear as your current or last position held. The algorithm LinkedIn uses to rank people puts a lot of emphasis on the words used in the headline. Be sure to check your company’s policy about how you describe yourself. Instead of using an official title, maybe you could ask your supervisor for a working title. Using a working title can help to improve the limitations of generic titles such as Sales Representative. In order to gain a better position in search results, optimize this section with keywords. For example, an optimized headline would look like this:

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Your LinkedIn profile is not the only place where you can optimize keywords. You can take advantage of keywords on Twitter (Google now brings up Tweets in search results), YouTube, Facebook Pinterest, picture and other image tags, blogs, websites, in your resume and online applicant tracking systems.

Because LinkedIn is partnered with Taleo Corporation, candidates can now apply for Taleo-client positions using their LinkedIn profile.  This tool reduces the amount of time required to submit this information by allowing candidates to use their LinkedIn profile to complete the work experience, education and contact information sections on Taleo applicant tracking systems. Because LinkedIn profiles frequently feature more current information than applicant data stored in a candidate database, the increased capabilities make it easier for both candidates and recruiters by ensuring candidate data is up to date.

This feature allows companies to pinpoint and engage passive candidates who maintain LinkedIn profiles that include keywords that match the critical skills required for the job. Recruiters are also able to access LinkedIn directly from their Taleo dashboard. This concludes whether the candidates are already in the company database. If they are, recruiters then will be able to instantly update the on-file resume with new information the candidate has on their LinkedIn profile page (another reason to keep your profile up to date).

Why?

You need keywords so that your profile can be found in the search results. You are on social media to get your name out there and to be found. The only way to make that happen is by using keywords. Optimization is crucial to any influential social media strategy. What steps are you going to take to implement keywords in your various social media platforms?

Resources:

http://www.linkedin.com/skills/skill/Keywords

http://thecampuscareercoach.com/2013/03/18/what-keywords-should-i-use-in-my-job-search/

http://social-media-optimization.com/2011/05/5-tips-to-optimize-your-linkedin-profile/

http://gloriarand.me/2010/06/15/6-places-to-add-keywords-to-your-linkedin-profile/

http://socialmediaillumination.co.uk/how-to-use-keywords-in-your-social-media-profiles/?goback=%2Egde_3837795_member_90159914

http://seo-alien.com/tips-and-tricks/keywords-creating-linkedin-profile/

http://www.socialmediaexaminer.com/5-simple-steps-for-improving-your-linkedin-visibility/

http://deswalsh.com/2012/10/01/how-to-optimize-your-linkedin-profile-professional-headline/

http://talentmgt.com/articles/view/taleo-corp-partners-with-linkedin-corp-on-new-recruiting-features

Image Sources:

http://socialmediaillumination.co.uk/how-to-use-keywords-in-your-social-media-profiles/?goback=%2Egde_3837795_member_90159914

http://www.socialmediaexaminer.com/5-simple-steps-for-improving-your-linkedin-visibility/

http://deswalsh.com/2012/10/01/how-to-optimize-your-linkedin-profile-professional-headline/

LinkedIn Profile Search Engine Optimization / SEO

LinkedIn Profile Search Engine Optimization / SEO.

By GlenDead_Last_on_LinkedIn1-230x300 Cathey

I recently wrote about what happens when you search for yourself on LinkedIn.

Now I’d like to address what happens when people don’t search for you by name, but rather try to find people like you using “regular” keywords and titles.

When it comes to Internet search, the goal for most people and companies is to be on the first page of search results for your keywords, and ideally #1 if at all possible.

When you search LinkedIn with the titles you have on your profile and keywords you’ve mentioned in your metro area, do you show up in the first 10 results?

Have you ever wondered if there was anything you could do to positively affect your ranking in search results when someone searches LinkedIn looking for people like you? Have you seen heavily keyword-loaded LinkedIn profiles and wondered if it really does any good?

You could get lost in all of the YouTube videos and blog posts on the subject of LinkedIn profile optimization, but most of it is pure speculation.

Before I go into some detail as to what I think is going on with LinkedIn search ranking and what you might be able to do to positively affect your ranking, I’d like to show you a little experiment I’ve run and ask you to do something similar and see what happens.

You have searched or have had someone else search LinkedIn by the titles and keywords you used on your profile to see where you rank, haven’t you?

READ MORE: LinkedIn Profile Search Engine Optimization / SEO.

18 LinkedIn Apps, Tools, and Resources

18 LinkedIn Apps, Tools, and Resources.

LinkedIn_Icon_NewInThe Boolean Black Belt, Glen Cathey explains the various LinkedIn tools that you may not have known about. Some of these tools include:

  • InMaps
  • Resume Builder
  • NewIn
  • Swarm
  • Infinity
  • Signal
  • ChromeIn
  • Instant Search and more

Read more about these tools: http://bit.ly/13Els20

What Does Your LinkedIn Profile Picture Say About You?

What Does Your LinkedIn Profile Picture Say About You?

By Donna Van Derveer

Linkedinecard.jpg

Did you know LinkedIn profiles with pictures attract 50-70 percent more inquiries than profiles without pictures? And, according to Forbes, LinkedIn profiles with photos are seven times more likely to be clicked on than profiles without photos. If you’re on LinkedIn to get noticed and make professional connections, a quality professional photo is a must. You can get the most out of your LinkedIn profile by following simple picture guidelines.

 Keep it Professional: LinkedIn is NOT Facebook

  • Your photo should be a clear, close, front-facing shot where you look friendly and attentive.
  • Photos should be current as there are few things worse than meeting someone for the first time and not recognizing them because the profile photo is from 10 years ago (or longer)! If you are concerned about age discrimination, ask the photographer to capture your more youthful side, or other brand attributes that you’d rather your audience focus on.
  • Use a photo of YOU in your profile, not a photo of an object or animal.
  • If possible, photos should be professionally done, if possible, but not glamour shots.
  • Don’t have other people in your photos. Do not crop other people out of your shot.
  • Wear your most complementary color. Bright colors can attract attention, but don’t go neon. Avoid patterns.
  • “Don’t dress for the job you have, dress for the job you want!”
  • Men: Wear a dark blue or black dress shirt. No t-shirts, Hawaiian shirts, or busy patterns.
  • Women: No t-shirts or large busy patterns. Soft, dark v-necks look great. Black always works but try to avoid white. Apply make-up professionally with a gentle hand. Don’t over-accessorize: less is more.

Portray Power with Approachability

  • Smile! Your face should radiate warmth and approachability.
  • Relax. Look directly at the camera. Make sure that your eyes are open.
  • Make sure the background in the photo isn’t distracting.
  • Posture! Sit up straight with your shoulders back.
  • Take multiple shots and ask others for their opinions photo expresses your friendly, professional nature.
  • You want to show your energy and personality but always err to the side of conservative.

Size It Up

Once you have chosen your headshot, there are the specifics for uploading your photo you must follow for it to appear correctly. You can also choose who you want the photo to be visible to. According to LinkedIn’s help desk:

  • You can upload JPG, GIF or PNG files.
  • File size: 4MB maximum.
  • Pixel size: 200 x 200 minimum and 500 x 500 maximum.
  • Your photo should be square.

The Bottom Line

Remember that LinkedIn is a professional website. Your profile picture is no exception. Creating this online identity will enhance your personal brand. By allowing employers to see your face, you are creating a visual association to your brand. If a picture is worth 1,000 words, what is your profile picture is saying about you?

 Resources:

http://www.mycollegesandcareers.com/2012/05/6-linkedin-mistakes-to-avoid/

http://www.usnewsuniversitydirectory.com/articles/nine-linkedin-tips-for-college-students-and-recent_11983.aspx#.US5O8MiX_cs

http://www.careerealism.com/linkedin-photo-tips/

http://www.professiondirection.net/social-media/how-to-avoid-an-epic-fail-profile-photo-on-linkedin/#.UTedLsiX_ct

http://help.linkedin.com/app/answers/detail/a_id/1615

http://online.wsj.com/article/SB10001424052970203388804576613561719372694.html?mod=wsj_share_tweet

Image Source:

http://meredithfriedberg.wordpress.com/2012/04/26/dos-and-donts-of-linkedin/

Why Should I be on LinkedIn? Part II

Why Should I be on LinkedIn? Part II

By Donna Van Derveer

love-linkedin

Join groups
Joining groups on LinkedIn helps you stay in touch with former or current organizations, find people with similar interests, and participate in a professional online community. Being a part of a group extends your network, increases profile visibility, and promotes your brand. You can also stay in touch with alumni and past colleagues.

It’s who you know: Network, Network, Network
Do not wait until you graduate to begin networking. By making early connections with professors, classmates and alumni, you can start to build a network that will prove valuable both during and after college. Students often meet professionals at networking events and are asked to contact them after graduation. With LinkedIn you can request a connection to ensure they remember you and stay in touch.
Prepare for internship or job interviews
In an interview, you are expected to know about the company, but what do you know about the people that are interviewing you? LinkedIn profiles can provide useful information about employer’s job histories or backgrounds that may increase your chances of making a good impression. NACE’s 2012 Student Survey shows that nearly 25 percent of 2012 graduates used social media as a research tool. By visiting company pages, you can determine the mission of the company, the hiring process and discover what others have to say about that organization’s corporate culture. You can be a part of the 25 percent that stands out in the interview process. Conducting research on LinkedIn allows you to stay ahead of the competition and increases your knowledge and employability.

Why do you think it’s important to be a member on LinkedIn? Tell us below.

For more information read “Why Should I be on LinkedIn? Part I”

Resources:
http://www.forbes.com/sites/jacquelynsmith/2012/04/03/what-employers-need-to-know-about-the-class-of-2012/
http://www.naceweb.org/s05232012/social-media-job-search/
http://kevin.lexblog.com/2012/11/15/how-college-students-can-use-linkedin/
http://www.usatoday.com/story/money/columnist/bruzzese/2012/10/08/on-the-job-perceived-attractiveness/1618743/
http://money.usnews.com/money/blogs/outside-voices-careers/2011/05/11/why-college-students-should-join-linkedin
http://www.linkedin.com/about-us
Image Source: http://www.business2community.com/linkedin/9-dexterous-ways-to-dominate-linkedin-groups-0382277

Why Should I be on LinkedIn? Part I

Why Should I be on LinkedIn? Part I

By Donna Van Derveer

love-linkedin

There are currently 200 million LinkedIn members in 200 countries and territories worldwide. According to a 2011 USA Today survey, only 35 percent of those members are college students. Many college students assume LinkedIn is only useful while in the workforce.  However, if you are still relying on old fashioned job search approaches, you are missing a chance to connect with employers around the world.
Students should not wait until graduation to reap the benefits of LinkedIn but should consider joining LinkedIn during their junior and senior years.  This popular networking site provides an opportunity to excel beyond the competition and break the invisible wall between you and future employers. Still not convinced? Take a look at these benefits of being a member on LinkedIn.
Introduce yourself to the professional world
LinkedIn profiles consist of sections that allow users to provide information about their education, experience, and skills. By creating a profile, you are showing the professional world who you are by promoting your personal brand. LinkedIn also contains features that are useful in displaying students’ skills and abilities. For instance, LinkedIn allows the user to post test scores, volunteering data, honors and awards, language skills, and certifications. By taking advantage of these features, you can show your many attributes as well as the value you would bring to the company.
Control your online identity
Having a LinkedIn profile ensures that more than just your Facebook page will show up when potential employers Google you. LinkedIn profiles generally appear at the top of online search results. Therefore, your first impression from an online search is a good one.
You may also want to look into cleaning up your Facebook profile so your message coincides with your message on LinkedIn. Always remember that LinkedIn is not Facebook. Keep it professional. Do not recommend people just because you are friends. Would you put your reputation on the line for that person?
Search for jobs
Whether you are about to enter the job market or are just curious about what kind of jobs are available, LinkedIn’s job search tool can help. You can search for jobs by experience level, location, company, job function, and industry. The NACE 2012 Student Survey, conducted by The National Association of Colleges and Employers, found that approximately 41 percent of 2012 college graduates are currently using social media to help find a job. Because LinkedIn is a worldwide networking platform, it is possible to search for jobs that are located overseas. You can connect with all the major international employers and find available jobs in foreign countries. Using LinkedIn to find jobs opens a door of opportunity that would have otherwise been closed to you.
Find your major
Unsure of your major? Use LinkedIn to search for companies that you might be interested in interning or working for. Then look at what current employees studied in college. Think about the organization’s corporate culture. Do you see yourself working there?
LinkedIn also has a section that provides a place where members can ask questions about anything business related, from specific industries to career advice. If you are confused about the next stage in your life, get advice from alumni or professionals who have been there.

For more about LinkedIn, read “Why should I be on LinkedIn? Part II”

Resources:
http://www.forbes.com/sites/jacquelynsmith/2012/04/03/what-employers-need-to-know-about-the-class-of-2012/
http://www.naceweb.org/s05232012/social-media-job-search/
http://kevin.lexblog.com/2012/11/15/how-college-students-can-use-linkedin/
http://www.usatoday.com/story/money/columnist/bruzzese/2012/10/08/on-the-job-perceived-attractiveness/1618743/
http://money.usnews.com/money/blogs/outside-voices-careers/2011/05/11/why-college-students-should-join-linkedin
http://www.linkedin.com/about-us
Image Source: http://www.business2community.com/linkedin/9-dexterous-ways-to-dominate-linkedin-groups-0382277

LinkedIn—Making The Most of Your Six Seconds

Kristen Lamb's Blog

Happy Friday! Today Jenny Hansen is going to talk to you a little bit about LinkedIn…hey, she gave me cookies. Who can say no to COOKIES?

You might be wondering why to bother with a LinkedIn profile, even if you aren’t a NF author (for NF authors, LinkedIn is a must). For one reason, a lot of agents and publishers are there, so it’s a good place to connect professionally.

Also, many of us will do additional work to supplement our writing income, especially in the early years. LinkedIn can be vital for getting freelance work that pays the bills or even gives us a little extra spending money.

Finally, if we self-publish (which many of us will), we will need to hire a team of professionals—content editor, line editor, book cover designer, book interior designer, e-book formatter, web designers, etc. LinkedIn is a wonderful place to find endorsed professionals 

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